Public Awareness

Raw materials communication campaign

The EU-funded project SCRREEN has launched a multilingual communication campaign to raise the awareness of raw materials. This campaign aims at informing the general public, as well as professional audiences, about the importance of raw materials in our everyday life and on the role they will have to play in the implementation of the Sustainable Development Goals (SDGs) in the EU.

The campaign will address different matters related to raw materials: the notion of criticality for achieving the EU’s ambitions and how the list of critical raw materials is elaborated every three years by the European Commission, the contribution of raw materials to SDGs, the importance of raw materials for the green transition, etc.

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Learn more about raw materials with our video

THE CAMPAIGN

Through a set of graphics and texts, The Raw Materials for Future campaign aims to make EU citizens and the professional audiences aware of the crucial role certain critical raw materials play:

  • they are an absolute necessity to all industries across all supply chain stages
  • modern technology relies heavily on them
  • they are irreplaceable as materials for renewable energies

To ensure the maximum reach of this campaign, graphics will be available in six languages, click on the slider to access the English, French, Spanish, German, Italian and Portuguese versions respectively.

Take a look at the general public campaign messages!

General public messages

CAMPAIGN MESSAGES

Take a look at the professional audience campaign messages!

Professional audience messages

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Did you know?

Raw materials are essential elements in today’s industrial production and are crucial for the sustainable functioning of our economy.

A shortage of rare earth elements, used in everything from electric car batteries to solar panels and wind turbines, will hamper the growth of renewable energy technologies.
The increasing demand for raw materials has become a geopolitical issue as a great share of the worldwide production of CRMs is concentrated in a few countries, threatening to affect our economies if these countries cut back on exports.
Although Europe’s dependence on foreign imports of raw materials poses serious risks in terms of supply, price volatility and market distortions, many potential business opportunities have risen in recent years.
Waste recycling can allow for a more sustainable use of valuable raw materials and may be one of the solutions to the environmental impacts of mining and to Europe’s dependence on foreign resources.
The European continent is still rich in many minerals and natural resources. Mining responsibly in the EU could mitigate EU’s dependency on foreign imports of raw materials.
Europe must find substitutes and develop innovative, clean and sustainable technologies for the exploration extraction and processing of raw materials.
Raw materials play a crucial role to ensure the achievement of the Sustainable Development Goals that were adopted by the United Nations in 2015.

Raw materials are crucial to Europe’s economy and essential to maintaining and improving our quality of life. Securing reliable and unhindered access to certain raw materials is a growing concern within the EU and across the globe. To address this challenge, the European Commission has created a list of Critical Raw Materials (CRMs). CRMs combine a high economic importance to the EU with a high risk associated with their supply. Examples of CRMs include rare earth elements, cobalt and niobium.

Learn more on the EC website

Take a look at our previous campaign

Through 12 visuals, The Superpowers of New Critical Raw Materials campaign focused on making the general public aware of the different forms which critical raw materials take in our day-to-day life.

The campaign visuals are available in six languages, click on the slider to access the English, French, Spanish, German, Italian and Portuguese versions respectively.