In the bid to raise the awareness of new critical raw materials, the European SCRREEN project has launched a multilingual communication campaign today, 26 March 2018. This campaign is geared towards informing and educating the European public on the challenges linked to the 27 raw materials classified as ‘critical’ by the European Commission. Cars, wind turbines, solar panels and smartphones… ‘critical’ raw materials (CRMs) are used in all the technologies that are essential for the energy and digital transition.
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Through 12 visuals, The Superpowers of New Critical Raw Materials campaign aims to make the general public aware of the different forms which critical raw materials take in our day-to-day life. CRMs are raw materials which have economic importance and are subject to possible scarcity.
To ensure the maximum reach of this campaign, each visual will be available in 5 languages, click on the slider to access the French, Spanish, German, Italian and Portuguese versions.
Did you know?
Raw materials are essential elements in today’s industrial production and are crucial for the sustainable functioning of our economy.
Raw materials are crucial to Europe’s economy and essential to maintaining and improving our quality of life. Securing reliable and unhindered access to certain raw materials is a growing concern within the EU and across the globe. To address this challenge, the European Commission has created a list of Critical Raw Materials (CRMs). CRMs combine a high economic importance to the EU with a high risk associated with their supply. Examples of CRMs include rare earth elements, cobalt and niobium.