Raw materials communication campaign
The EU-funded project SCRREEN has launched a multilingual communication campaign to raise the awareness of raw materials. This campaign aims at informing the general public, as well as professional audiences, about the importance of raw materials in our everyday life and on the role they will have to play in the implementation of the Sustainable Development Goals (SDGs) in the EU.
The campaign will address different matters related to raw materials: the notion of criticality for achieving the EU’s ambitions and how the list of critical raw materials is elaborated every three years by the European Commission, the contribution of raw materials to SDGs, the importance of raw materials for the green transition, etc.
Through a set of graphics and texts, The Raw Materials for Future campaign aims to make EU citizens and the professional audiences aware of the crucial role certain critical raw materials play:
- they are an absolute necessity to all industries across all supply chain stages
- modern technology relies heavily on them
- they are irreplaceable as materials for renewable energies
To ensure the maximum reach of this campaign, graphics will be available in six languages, click on the slider to access the English, French, Spanish, German, Italian and Portuguese versions respectively.
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Did you know?
Raw materials are essential elements in today’s industrial production and are crucial for the sustainable functioning of our economy.
Raw materials are crucial to Europe’s economy and essential to maintaining and improving our quality of life. Securing reliable and unhindered access to certain raw materials is a growing concern within the EU and across the globe. To address this challenge, the European Commission has created a list of Critical Raw Materials (CRMs). CRMs combine a high economic importance to the EU with a high risk associated with their supply. Examples of CRMs include rare earth elements, cobalt and niobium.
Take a look at our previous campaign
Through 12 visuals, The Superpowers of New Critical Raw Materials campaign focused on making the general public aware of the different forms which critical raw materials take in our day-to-day life.
The campaign visuals are available in six languages, click on the slider to access the English, French, Spanish, German, Italian and Portuguese versions respectively.